Case study • Auto body & collision repair • Naperville, IL
B&L Auto Body
Their site was built for a desktop and never re-cut for a phone. Ours is the same business, same words, same phone number — reorganised around what a driver with a damaged car actually needs.
Unsolicited concept. B&L Auto Body has not hired us and has not endorsed this — we rebuilt their site to show what the $500 build looks like, and their real website is unchanged.
Open right now, in their timezone
The first question at the moment of need is whether anyone will pick up. It is computed live, not typed.
One tap to call, everywhere
A body shop is sold on the phone. The number is a tel: link in the header, the hero and the towing block.
Six named services, not three vague ones
People search for the repair they need. The page answers in their words — frame, aluminium, dent, paint, alignment, claims.
The repair explained in six steps
Estimate, drop-off, teardown, repair, inspection, delivery. It removes the unknown that makes people call three shops.
24/7 towing given its own block
It was one line on the old site. It is the most urgent thing they offer and the reason a stranded driver calls.
Ten real reviews, on the page
Theirs live behind a widget on a separate page. Proof belongs where the decision is made, quoted word for word with a link to the original.
An estimate form, not a contact form
Name, email, subject, message tells a shop nothing. Vehicle, damage and service type is a job they can price.
What changed
Same business. Same words. Built for the person holding a phone.
- Fits a phone. Their live site is 661px wide inside a 390px screen — you pinch and drag to read it.
- Their words kept. Copy, hours, address, certifications and the six repair steps come from their own pages.
- The urgent things are findable: open/closed status, tap-to-call, 24/7 towing, free estimate.
- Proof moved to the front: ten verbatim reviews from Google, Yelp and Facebook, each linked to its source.
- The form asks what a shop needs to quote, instead of a blank message box.